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How much is too much to pay for a photographer??

With the economy in the condition that it is, I thought it was important to really look at my packaging and pricing structure. I want to make sure that my pricing is appropriate for my IDEAL clients. I also want to know what PREVENTS people from getting photos professionally taken and if there is anything I, as a photographer can do to make the process simpler. I have created a survey with 10 questions geared toward these topics. There is one question people seem to be having trouble with because I wasn't specific with my wording. The question is what does the average 4x6 cost, just so you know I am referring to a professional 4x6, not what you would pay going to Walgreens. If there are any specific points or ideas you would like to address that are not in the survey feel free to post them below! Thank you so much for your input, it is invaluable.
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